AAPL — Apple Inc
Technology · Consumer Electronics · AI platforms, internet & adtech
About Apple Inc
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services,
AI platforms, internet & adtech
These are large internet, platform and advertising businesses using AI to improve products, recommendations and ad targeting. They have vast user bases and cash flows, and are among the biggest spenders on AI infrastructure. The AI link is mostly about defending and extending existing franchises rather than selling AI directly, and results hinge on advertising cycles and regulation. Apple Inc is tracked in this sub-theme as a Consumer Electronics name — see the full AI platforms, internet & adtech list.
Key data · delayed ~15 min, as of 8 July 2026
| Ticker | AAPL |
| Company | Apple Inc |
| Price | $312.66 |
| Market cap | $4.60T |
| Sector / industry | Technology / Consumer Electronics |
| Performance | 1W +10.2% · 1M +0.8% · 1Y +49.5% |
| Analyst mean target | $315 (42 analysts, buy) |
Valuation read
What the price implies: a reverse-DCF on forward earnings ($9.61/sh) backs out roughly ~12%/yr earnings growth — moderate expectations. Run your own scenario in the fair-value calculator.
Chart
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