ZBRA — Zebra Technologies Corp
Technology · Communication Equipment · Chip equipment & AI hardware
About Zebra Technologies Corp
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temper
Chip equipment & AI hardware
This layer sells the machines, materials and hardware that make and connect AI systems — semiconductor manufacturing equipment, networking, optics, memory and servers. It is a concentrated, “picks-and-shovels” business one level below the chipmakers. As AI pushes fabs to expand and data centers to scale, demand rises, though the equipment side is cyclical and heavily exposed to China export restrictions. Zebra Technologies Corp is tracked in this sub-theme as a Communication Equipment name — see the full Chip equipment & AI hardware list.
Key data · delayed ~15 min, as of 8 July 2026
| Ticker | ZBRA |
| Company | Zebra Technologies Corp |
| Price | $270.29 |
| Market cap | $12.8B |
| Sector / industry | Technology / Communication Equipment |
| Performance | 1W +7.5% · 1M +8.4% · 1Y -14.8% |
| Analyst mean target | $331 (17 analysts, buy) |
Valuation read
What the price implies: a reverse-DCF on forward earnings ($20.70/sh) backs out roughly ~-0%/yr earnings growth — very low — the market prices near-flat or declining earnings; on cyclicals that's the cycle speaking. Run your own scenario in the fair-value calculator.
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